Your Business · Meta Ads
Daily spend, leads, and cost per lead, plus every live ad graded on the numbers we optimize against.
This is a demo with sample numbers. It is the same dashboard our clients get, filled with example data so you can see how it reads. Yours lives on your own password-protected web address and pulls live from your Meta account. It is included when you run Meta ads alongside the CRM.
Daily spend and leads, with cost per lead tracked against your target.
What we act on at the weekly call, read off the last 7 days.
Last 7 days · 12 live ads, 1 paused · sample data
| Ad | Spend | Leads | CPL | Cost / click | CTR | Hook | Hold | CPM |
|---|---|---|---|---|---|---|---|---|
Owner Talking HeadWinner Video 9x16 + 1x1 · 41 days live |
$412.86 | 16 | $25.80 | $2.04 | 2.6% | 33% | 19% | $18.40 |
Same-Day Service Offer Video 9x16 + 1x1 · 28 days live |
$356.19 | 13 | $27.40 | $2.31 | 2.4% | 29% | 16% | $21.15 |
Customer Review Cut Video 9x16 + 1x1 · 16 days live |
$298.44 | 10 | $29.84 | $2.58 | 2.2% | 26% | 13% | $23.07 |
Before & After Reel Video 9x16 + 1x1 · 23 days live |
$274.63 | 8 | $34.33 | $2.79 | 2.1% | 24% | 12% | $22.86 |
Winter Booking Window Video 9x16 + 1x1 · 9 days live |
$231.08 | 7 | $33.01 | $2.66 | 2.0% | 22% | 11% | $24.31 |
Before & After Carousel Carousel · 12 days live |
$204.72 | 4 | $51.18 | $3.84 | 1.4% | n/a | n/a | $26.93 |
Financing Explainer Video 9x16 + 1x1 · 19 days live |
$188.35 | 5 | $37.67 | $2.92 | 1.9% | 21% | 9% | $25.44 |
Two-Boat Comparison Carousel · 7 days live |
$161.29 | 3 | $53.76 | $3.61 | 1.5% | n/a | n/a | $27.82 |
Warranty AngleNew Video 9x16 + 1x1 · 5 days live |
$147.83 | 5 | $29.57 | $2.47 | 2.3% | 27% | 14% | $20.96 |
Free Quote Static Static image · 31 days live |
$118.44 | 2 | $59.22 | $4.37 | 1.2% | n/a | n/a | $34.61 |
Colour Palette Static Static image · 14 days live |
$62.17 | 1 | $62.17 | $4.92 | 1.1% | n/a | n/a | $38.05 |
Winter Promo v2Kill Static image · 7 days live |
$36.41 | 0 | n/a | $6.48 | 0.7% | n/a | n/a | $44.72 |
Spring Refit PromoPaused Video 9x16 · paused 9 days ago |
$0.00 | 0 | n/a | n/a | n/a | n/a | n/a | n/a |
CPL green under target, red past your kill line Cost / unique link click $2 to $3 healthy, $4 to $5 weak, $6+ kill CTR 1% is the floor, 2%+ is the aim CPM around $20 is healthy
Sample thresholds. Yours are set from your own account’s numbers in the first month. Nothing gets killed on a single bad day. Every call is read off a 7-day average. An ad carrying most of an ad set's volume is held for review. Pulling the volume driver shakes the whole campaign for days.
Run Meta ads with us alongside the CRM and this dashboard comes with it, on your own private subdomain. A weekly call decides what to kill, hold and scale.